Social - Search - Display

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Activate Big Data

Big Data means Big Opportunities, if you can take advantage of them. That’s been hard to do with video ads because video is expensive, tough to execute, and not really scalable with precision. Until now.

Massive Scale, Personal Ads

AdPoint Video makes it easy to place precisely the right video ad in front of precisely the right shopper and do it at mass scale on every platform.

Video Ads on Every Platform

Imagine product-level video ads in Search. Or unlimited video ad variations to match every custom audience in Social. Or hundreds of hyper-targeted video ads in Display. These aren’t marketing dreams – they are a reality right now with AdPoint Video.



Video Ads in Social

Social is the new search. That’s because as shoppers spend less time using search engines and more time on social apps, audience segmenting makes finding shoppers in social more effective than ever. AdPoint video ads work so well because they speak to individual shoppers with precise messages – at scale.


Social users show intent all day long by what they share, like and click on. We use that data to show relevant ads to precisely the right audiences. We then create scores of video ads for remarketing and lookalike audiences to boost results.


The perfect audience segment is only useful if you have the perfect ad to show. But there’s no true video Dynamic Creative in Facebook. That’s where AdPoint makes the difference – Video DCO in Facebook means creating as many video ad variations as needed to ensure each audience segment sees the perfect message.


One big challenge of social ads is keeping content fresh. Once ads have been shown a few times to the same viewer (frequency), the platforms show them less often or not at all (capping). AdPoint’s automated multiple ad variations solve that problem once and for all.



Video Ads in Search

Video ads in paid search? They’re real, they’re here and they work – if you have the right video ads. AdPoint creates as many videos as you have products or keywords, automatically.


With a majority of search queries now coming from mobile devices it’s never been more important to get mobile search ads right. We do. By using the most impactful media on mobile – video – and creating endless variations we are redefining paid mobile search success.


Video ads always appear as one of the top results on a SERP and they can contain all the other elements (site extensions, click-to-call, etc.) of top placement ads. That means our video search ads often occupy all of the mobile first page.


Video works. And in search it works really well with many of our clients seeing at least a 10x return on ad spend (ROAS). Why? See above.



Video Ads in Display

Digital video isn’t just for big brand-focused campaigns any longer. With advanced hypertargeting you can reach very specific audiences on websites and in apps they love. As long as you have the right video ad that speaks to them on a 1:1 basis.


AdPoint video ads run anywhere and everywhere video ads are supported: Pre-roll, post-roll, in-display, outstream, and in-app. Use different formats to reach different audiences with different messages.


Video ads are traditionally created with a handful of variations, all custom produced at great expense. AdPoint creates unlimited variations automatically allowing for previously impossible targeted video executions in display.


Display ads are generally designed for top funnel objectives. But with unlimited video ad variations from AdPoint, marketers can now tap the vast reach and fine targeting of display networks to hit performance goals.

The ability to deliver data-driven video advertising that fits consumer context … will separate the best advertisers and agencies from everyone else.
Paul Davison, Dentsu Aegis

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Let us help you start running performance video ads today.